Write human experience
OpenXP is the open standard for orchestrating immersive physical-digital experiences.
Experience Definition Language
XDL is the open standard for describing immersive experiences. Human-readable, formally specified, deterministically executable.
No hidden logic. No loops, no variables, no surprises. What you read is what runs.
Warmth, wonder, calm, energy, tension, presence are core touchpoints — emotional resonance is built into the language, not bolted on.
Actors, facilitators, and guides are wired into the journey with roles, cues, and improvisation rules — not left to a briefing doc.
Responsive, decision-making, and coordinated AI participate in journeys alongside physical hardware.
Same state + same event = same transition. Always. Experiences are reproducible and debuggable.
Biometric data is ephemeral by default. Three privacy modes — ephemeral, scoped, retained — so guests stay in control.
Policies constrain what agents can do. Safety trumps artistic. Every decision is audited.
Most platforms stop at pixels and protocols.
OpenXP starts
with how humans feel.
The Perception Layer
Human perception is a core touchpoint in OpenXP. As real as an NFC reader or LED wall. You can trigger transitions on wonder, shape scenes with calm, and adapt entire journeys to the emotional arc of your guests.
The emotional tone of welcome. How a space says hello before anyone speaks.
Collective vitality. The pulse of a room full of people alive to what's happening.
Dramatic suspense. The held breath before the reveal.
The peaceful quality of a contemplative space. Where thoughts settle.
Awe and discovery. The moment everything shifts.
Spatial awareness. The feeling of being truly here, now.
From brief to pitch
OpenXP Studio turns a brief into a pitch, and ready to simulate and deliver as an experience. Talk through the experience, shape the emotional arc your guests will walk through, see it as a storyboard, and have a deck ready to walk into the room and present.
Connect and operate
OpenXP Bridge is the visual canvas where experiences come alive. Wire states to hardware, simulate the guest journey, and operate live shows — all from the same window.
Architecture
OpenXP is an open standard with reference implementations, a free-to-use tools suite, and an optional cloud for multi-venue operations.
The file formats that define an experience. Anyone can implement. Any parser that reads these formats is OpenXP-conformant.
.xdl — Experience Definition Language.xpvenue — Venue Manifest.ref.yaml — Device Reference LibraryOur open-source implementations of the standard. Fork them. Replace them. Build your own.
The official IDE stack. Free for commercial use. XDL is tool-neutral — bring your own if you prefer.
ExperienceOps. Multi-venue estate management, signed deployments, telemetry. Optional — a single venue never needs cloud.
Runtime Architecture
Ring 1 defines the formats. Rings 2 and 3 implement them. Ring 4 orchestrates many Ring-2+3 instances. Here's how they sit at runtime.
Experience Patterns
Pre-designed experience templates that run on the same platform. Every one uses perception, policies, and journeys.
Queue, activity track, peak moment capture, AI-generated personalised postcard souvenir.
Multi-camera stunt driving capture compiled into a cinematic highlight reel with live leaderboard.
QR scan, zone beacons, smart mirror try-on, AI style advisor, loyalty rewards.
8K fulldome projection, 32-channel binaural audio, haptic seats, attention tracking.
Self-paced zones with scent diffusion, spatial audio, accent LEDs, AI insight interpreter.
Audience-driven narrative with real-time voting, branching scenes, performer cueing.
Biometric-adaptive LED surfaces, 16-channel spatial audio, haptic floor transducers.
Facilitator-led group session with dual-screen bodygraph chart reveals and personalised Soul Maps.
Multi-room smart home orchestration with Hue, Roon, presence detection, and social energy adaptation.
Connector Fabric
Every protocol, with simulation mode. If it has a wire, OpenXP can talk to it.
Philosophy
Same moment. Same event. Same result. Every time.
No loops. No hidden logic. No surprises. What you read is what runs — on a laptop, in a simulator, in the venue.
AI agents suggest adaptations. Policies enforce safety, privacy, operational, and artistic constraints. Every decision is logged with a full audit trail.
Missing hardware doesn't crash the system. Connectors degrade gracefully, log warnings, and continue. Every connector has a simulation mode for development.
Biometric data is ephemeral by default. Three privacy modes: ephemeral (session only), scoped (journey-bound), retained (with explicit purpose and retention period).
When the moment deserves it, the souvenir loop turns a peak into something the guest can take with them — AI-generated portraits, sensory journals, printed keepsakes. Optional, but powerful.
Experiences are typically built with a specific venue in mind — but the XDL separates intent from hardware, so moving to a new venue is an adapt, not a rebuild.
OpenXP Studio lets creative directors design experiences through conversation. OpenXP Bridge gives technical designers a visual canvas. Same XDL output, different entry points.
Featured project
An hour and a half hip-hop experience — a seamless LED canvas, a branching narrative, and a holographic reveal at its emotional peak. See how OpenXP brings it all to life.
Get Started
Launch announcement and Beta access.
Venues, tool builders, and creative studios building on the OpenXP open standard
